
equipping
a generation
of youth storytellers.

We are sacrificing the potential of a generation to violent extremism. Story, branding, and propaganda have all been weaponized to attract and indoctrinate youth through carefully created campaigns that pervert a desire for meaning and significance.
Current soft power efforts to counter these coordinated campaigns have focused on top-down, censorship driven approaches, and have struggled to resonate and change behavior.
A new innovative approach is needed.

co-opt interactive campaigns
produce youth-centric content
equip youth leaders
We produce multi-channel campaigns that are locally relevant, emotionally resonant and built to scale.
The roots of violent extremism must be severed by a new, more compelling proposition for its future recruits, one that's established and reinforced peer-to-peer, denormalizes radical behavior, and socially inoculates youth. We pair creative expertise with at-risk youth leaders to co-create locally resonant solutions, launch campaigns that disrupt extremist recruitment and develop a network of inoculated youth actors.


XYZ Story Academy
The XYZ Story Academy is an immersive program connecting at risk youths with world class creative expertise to co-create compelling multi-channel narratives, interventions and campaigns that counter violent extremism.


Hellen|Herald Media
Hellen|Herald Media is a multidisciplinary production house that envisions and deploys multi-channel campaigns that drive youth culture.


Digital Co-Creation Platform
The Digital Co-Creation Platform is an opensource UGC community engagement application.
theory of change
Intention
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Harness the power of the voice of youth, their connectedness to each other and their intuitive understanding of the cultural undercurrent and opportunities for intervention.
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Surface local insights and equip youth with the tool of story.
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Support youth with world-class creative talent to enable them to better share their stories. Louder.
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Create systems and structures that facilitate the local creation of a louder, alternative campaign and solutions that are globally scalable through similar communities of youth in other locales.
Engagement in H|H campaigns will positively affect:
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Attitudes, beliefs and overall perception of extremist groups and behavior, and behavioral intent to participate.
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Individual sense of self-agency and increase experience of free-will with the perception that personal outcomes are self-generated and sense of self efficacy, joy of achievement, motivation, and the intrinsic motivation to have a positive influence on the world.
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Informed civic engagement.

Hellen|Herald is sponsored by Creative Visions Foundation, a publicly supported 501(c)3, which supports creative activists who use the power of media and the arts to affect positive change in the world. All donations are tax deductible.
